Animations and Transitions
Word & PowerPoint
Chapter 10 · Animations and Transitions, Used Sparingly
Chapter 9 argued for restraint with text and bullet density. Motion deserves exactly the same scrutiny — animations and transitions are genuinely useful tools that are just as easy to overuse as bullet points, and for the same underlying reason: anything competing for the audience's attention makes the actual content harder to follow, not easier.
Animations vs. Transitions: Two Different Things
An animation applies motion to one element within a single slide — a bullet point flying in, a chart bar growing into place. A transition is the effect used when moving from one slide to the next — a fade, a wipe, a push. Different scope entirely: animations live inside a slide, transitions live between slides.
The Three Animation Categories
The Animations tab groups every effect into three colour-coded categories:
- Entrance (green) — how an element first appears: Fade In, Fly In, Appear.
- Emphasis (yellow) — draws attention to something already visible: Pulse, a colour change, a brief grow/shrink.
- Exit (red) — how an element leaves: Fade Out, Fly Out, Disappear.
Applying and Sequencing Animations
Select an element, then pick an effect from the Animations tab. Multiple animations on one slide play in a numbered order, shown as small numbered tags beside each animated element. The Animation Pane (Animations → Animation Pane) lists every animation on the current slide in that same order, letting you drag to reorder them or adjust each one's own timing directly.
Start Triggers: On Click, With Previous, After Previous
Every animation has a start trigger controlling when it plays:
- On Click — waits for the presenter to click before playing, putting pacing directly under the presenter's control.
- With Previous — plays automatically, at the same moment as whatever animation came before it.
- After Previous — plays automatically, immediately once the previous animation finishes, with no click needed.
Transitions Between Slides
The Transitions tab applies an effect to the change between the current slide and the next, with its own Effect Options (direction, variant) and Duration (speed). Advance Slide offers the same underlying choice an animation's start trigger does: "On Mouse Click" (presenter-controlled) versus "After" a set delay (fully automatic, useful for a self-running kiosk-style presentation with nobody clicking through it).
Using Animation to Reveal a Bullet List Progressively
One genuinely useful case: setting each bullet point's own Entrance animation to On Click, so bullets appear one at a time as the presenter actually discusses each one, rather than the whole list appearing at once and the audience reading ahead of whatever's currently being said. This directly reinforces Chapter 9's "don't let the slide compete with the speaker" principle — used this way, animation is solving a genuine attention problem, not decorating the slide.
| Use of motion | Purposeful | Decorative overuse |
|---|---|---|
| Bullet list reveal | One bullet appears per click, matching the presenter's own pace | Every bullet flies in from a different direction with a different effect |
| Chart or diagram | Builds up piece by piece to match the explanation | Spins, bounces, or pulses for no reason connected to the content |
| Slide transitions | One simple, consistent style applied to every slide | A different flashy transition chosen per slide |
Hands-On Exercises
A slide has 4 bullet points. Set each one's Entrance animation to Fade In with an On Click trigger. Describe exactly what happens when you advance through the slide during a live presentation, and explain why On Click (rather than After Previous) is the right trigger choice for this specific use case.
📄 View solutionYou want an unattended kiosk display to cycle through 6 slides automatically, with nobody clicking through them, spending about 8 seconds on each slide. Describe exactly which Transitions setting accomplishes this, and explain why "On Mouse Click" would be the wrong choice here.
📄 View solutionA colleague's deck gives every single bullet point across 20 slides its own unique entrance effect (some flying in from the left, others spinning, others bouncing), plus a different transition style between every pair of slides. Explain what's specifically wrong with this approach, referencing the underlying principle this chapter shares with Chapter 9.
📄 View solutionChapter 10 Quick Reference
- Animation — motion within a slide; Transition — the effect between slides
- Entrance / Emphasis / Exit — the three animation categories, colour-coded green/yellow/red
- Animation Pane — the full ordered list of a slide's animations, reorderable
- On Click (presenter-paced) vs. With Previous / After Previous (automatic)
- Advance Slide: On Mouse Click vs. After a timed delay — the transition-level equivalent of a start trigger
- Use animation to solve a real attention problem (a progressive bullet reveal) — not to decorate every element differently