Update 'Why ThreeSixty Marketing Stands Out in the Saudi Digital Landscape'

master
Rory McDonnell 7 days ago
parent 2ccc617c9f
commit 2bc3435e4f
  1. 66
      Why-ThreeSixty-Marketing-Stands-Out-in-the-Saudi-Digital-Landscape.md

@ -0,0 +1,66 @@
* Restructured the data entry sequence to align with right-to-left thinking processes
* Created a bilingual data entry process with smart language switching
* Optimized touch interfaces for right-handed Arabic text entry
For a banking client, we developed a material collection about household money management that incorporated Islamic financial principles. This material surpassed their previous standard money guidance by over four hundred percent in interaction.
As someone who has designed over 30 Arabic websites in the recent years, I can confirm that applying Western UX standards to Arabic interfaces simply doesn't work. The unique characteristics of Arabic language and Saudi user preferences require a completely different approach.
A few months ago, a cosmetics company allocated 300,000 SAR in standard promotion with disappointing results. After moving just 25% of that budget to influencer marketing, they saw a dramatic growth in conversions.
Last month, a merchant approached me after wasting over 300,000 SAR on underperforming digital promotion. After restructuring their approach, we generated a four hundred seventy-three percent growth in advertising efficiency.
A skincare retailer changed from various isolated engagements to sustained partnerships with a smaller number of influencers, producing a one hundred sixty-four percent increase in purchases and a 43% decrease in acquisition costs.
In my recent project for a investment company in Riyadh, we found that users were frequently selecting the wrong navigation elements. Our eye-tracking showed that their focus naturally flowed from right to left, but the primary navigation elements were placed with a left-to-right emphasis.
Working with a food brand, we established a approach where influencers naturally integrated products into their regular routines rather than producing clear promotions. This method generated response metrics significantly higher than conventional [marketing Agency in Saudi capital](https://Git.Inoe.ro/andreasx708697/saudi-arabia-market-strategy-5824/wiki/Designing-Arabic-Infographics-That-Actually-Connect) material.
Essential classifications contained:
* Technology choice tendencies
* Application utilization behaviors
* Platform connection methods
* Content consumption habits
* E-commerce sophistication stages
* Shifted product images to the left side, with product information and buy buttons on the right
* Changed the product gallery to advance from right to left
* Implemented a custom Arabic text style that kept legibility at various scales
For a software business, we identified that their English content was considerably better than their native information. After enhancing their Arabic content quality, they experienced a 129% growth in sales from Arabic-speaking users.
Recently, I was consulting with a major e-commerce platform that had poured over 200,000 SAR on a stunning website that was failing miserably. The problem? They had just converted their English site without accounting for the basic experience variations needed for Arabic users.
* Shifting call-to-action buttons to the right area of forms and screens
* Reconsidering content prioritization to flow from right to left
* Adapting user controls to match the right-to-left scanning pattern
If you're creating or improving a website for the Saudi market, I strongly recommend hiring professionals who genuinely comprehend the subtleties of Arabic user experience rather than just adapting Western designs.
Through comprehensive research for a food delivery client, we identified that promotions delivered between 9-11 PM significantly outperformed those presented during traditional prime times, producing substantially greater sales.
For a interior company, a collaboration with 20 nano influencers generated a three hundred forty-seven percent greater ROI than a exclusive agreement with a high-profile creator with a large quantity of followers.
* Use fonts purposely developed for Arabic digital display (like GE SS) rather than conventional print fonts
* Expand line height by 150-175% for better readability
* Implement right-oriented text (never centered for body text)
* Stay away from compressed Arabic typefaces that compromise the distinctive letter structures
After considerable time of using universal consumer categories, their new locally-relevant segmentation strategy generated a two hundred forty-one percent growth in promotion results and a one hundred sixty-three percent reduction in customer acquisition costs.
* Clearly mark which language should be used in each input field
* Intelligently change keyboard language based on field type
* Position field labels to the right-hand side of their connected inputs
* Confirm that system feedback appear in the same language as the required input
Valuable approaches featured:
* Urban-focused divisions beyond simple areas
* Neighborhood-level concentration
* Metropolitan vs. provincial variations
* Foreign population locations
* Traveler locations vs. local districts
* Position the most critical content in the upper-right corner of the screen
* Arrange page sections to advance from right to left and top to bottom
* Use stronger visual emphasis on the right side of symmetrical designs
* Ensure that indicating icons (such as arrows) orient in the right direction for RTL designs
Loading…
Cancel
Save