Exercise 2: Identifying the Device in "Nine Out of Ten People Loved It" — Possible Solution ============================================================================================== This is primarily BANDWAGON - it urges the reader to join in ("join them today!") specifically because a large number of other people have already accepted the product, rather than providing direct evidence about the product's own actual qualities. The appeal rests on social conformity ("everyone else already likes this") rather than on verifiable claims about the product itself. The specific missing information needed to actually evaluate the underlying claim: 1. The real sample size and selection method - "nine out of ten" out of how many people, selected how? A genuinely small or non-representative sample (echoing Research Methodology's own sampling material) could make this figure meaningless even if technically accurate. 2. How "loved it" was actually measured - a specific survey question with defined response options, or a vague, unverifiable summary of informal reactions? 3. Whether the testers were a representative, independent sample of real customers, or were selected in a way that likely skewed toward already-favorable opinions (for example, only surveying repeat customers rather than a broad audience). Without this information, "nine out of ten" functions purely as a bandwagon appeal rather than genuine, checkable evidence about the product's real quality. ANSWER: This is the bandwagon device - it appeals to the fact that others have already accepted the product rather than providing direct evidence about its quality. To actually evaluate the claim, you'd need the real sample size and selection method, how "loved it" was specifically measured, and whether the sampled testers were genuinely representative rather than selected in a way likely to skew favorable. WHY THIS WORKS AS AN ANSWER ------------------------------ This correctly identifies bandwagon from the chapter's own seven real devices and names specific, concrete missing information needed to evaluate the claim, rather than a vague call for "more evidence."