debeer1-7, Exercise 1: The first Oktoberfest Model answer: The first Oktoberfest, in October 1810, celebrated the wedding of Crown Prince Ludwig of Bavaria (later King Ludwig I) and Princess Therese. The people of Munich were invited to celebrate on a meadow outside the city, later named the Theresienwiese after the bride, and the main event was a horse race on the last day. Beer was served but was not the main event; the beer festival is a later development.