Recently, a business owner lamented that his online presence was consuming thousands of riyals with disappointing performance. After analyzing his approach, I found numerous serious mistakes that are surprisingly common among Saudi businesses.
Using comprehensive research for a shopping business, we identified that content published between night time substantially outperformed those shared during traditional prime times, achieving substantially higher interaction.
Working with a food brand, we created a approach where influencers naturally integrated products into their normal activities rather than creating obvious advertisements. This method produced interaction levels 218% greater than traditional promotional material.
For a high-end retailer, we identified that image and temporary channels significantly outperformed Meta for connection and sales, creating a strategic shift of resources that enhanced total results by over one hundred fifty percent.
Last quarter, a cosmetics company invested 300,000 SAR in conventional marketing with disappointing returns. After shifting just 25% of that spending to influencer marketing, they experienced a seven hundred twelve percent increase in conversions.
A cosmetics company changed from numerous one-time partnerships to continuous partnerships with less influencers, producing a substantial improvement in purchases and a 43% decrease in promotion spending.
Helping a hospital, we restructured their content to include complete questions that users would verbally request, such as "Where can I find a dermatologist in Riyadh?" This strategy increased their voice search appearance by over seventy percent.
Key approaches included:
- Consulting Saudi native speakers to identify real query patterns
- Examining local competitors for query approaches
- Building a bilingual query framework to capture the complete range of searchers
- Using Saudi Arabic dialect in place of formal language
A few weeks ago, a travel company realized that their digital platform was completely missing from spoken searches. After executing the strategies I'm about to share, they're now appearing in 47% of relevant voice searches.
Using comprehensive research for a cuisine platform company, we identified that advertisements presented between 9-11 PM substantially exceeded those presented during typical peak hours, achieving 163% greater conversion rates.
Essential features included:
- Handheld-optimized message presentations
- Touch-to-contact enhancements for call-inclined users
- Software marketing for relevant searches
- Platform-tailored destination sites
A few weeks ago, a retail client approached me after using over 250,000 SAR on unsuccessful pay-per-click initiatives. After revamping their methodology, we generated a five hundred thirty-seven percent growth in ROAS.
For a retail client, we discovered that their voice search visibility was constrained because they had optimized mainly for Web design packages Pricing non-Arabic questions. After implementing customized native audio query enhancement, their discovery rate grew by over two hundred percent.
For a hotel customer, we found that direct translation of their foreign queries resulted in exceptionally unproductive costs. After applying a locally-focused search term strategy, their conversion expense dropped by over seventy percent.
Essential delivery findings included:
- Decreased competition during worship moments with consistent conversion rates
- Greater engagement on non-workdays notably after sunset prayers
- Seasonal variations needing budget adjustments during religious occasions
- Academic calendar impacts on certain categories
Successful methods included:
- Highlighting collective advantages rather than individual gains
- Incorporating subtle religious references where suitable
- Modifying deal phrasing to correspond to Saudi traditional values
- Producing distinct ad variations for different regions within the Kingdom