Initiate by listing ALL your competitors – not just the obvious ones. Throughout our research, we identified that our largest rival wasn't the famous business we were monitoring, but a new startup with an unique strategy.
With extensive testing for a apparel company, we identified that messages delivered between night time dramatically exceeded those sent during typical daytime, generating one hundred fifty-two percent higher open rates.
For a digital business, we adapted their international design elements to more closely match Saudi design expectations while keeping brand consistency. This technique enhanced their visual connection by 124%.
Recently, a hotel owner found that their online presence was entirely absent from audio queries. After implementing the techniques I'm about to discuss, they're now showing up in nearly half of relevant spoken questions.
I invest at least a substantial amount of time each Monday examining our competitors':
- Digital structure and navigation
- Content strategy and content calendar
- Digital channels presence
- User feedback and assessments
- SEO tactics and positions
For a store owner, we identified that their voice Search Ranking Services Jeddah appearance was limited because they had developed primarily for foreign language queries. After incorporating customized native audio query improvement, their findability improved by 217%.
Assisting a hospital, we revised their information to feature complete questions that users would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their spoken question visibility by 73%.
For a global fashion brand, we established a regionally-focused virtual presence approach that featured elegant cultural references. This strategy increased their brand affinity by 167% in a short period.
Their strategy included:
- Temporary channels: Youthful presence elements
- Business platforms: Authority-building material
- Instagram: Experience-centered brand storytelling
- Discussion networks: Thought leadership
I use a straightforward tracker to record our competition's rates adjustments every week. This has already helped us to:
- Discover cyclical price reductions
- Recognize product bundling tactics
- Grasp their cost structure
Last quarter, a store owner mentioned that their email marketing campaigns were producing dismal returns with visibility below 8%. After executing the techniques I'm about to discuss, their visibility jumped to 37% and sales improved by two hundred eighteen percent.
Essential components:
- Protracted evaluation stages in Saudi conversion routes
- Collective input aspects in purchase decisions
- Chat as a major but challenging-to-attribute impact medium
- Face-to-face verification as the last conversion step
Last quarter, a merchant contacted me after using over 500,000 SAR on web promotion with disappointing returns. After redesigning their approach, we produced a seven hundred forty-three percent increase in ROI.
When I launched my e-commerce business three years ago, I was convinced that our special products would stand out naturally. I overlooked competitive research as unnecessary – a decision that almost ruined my entire venture.
Last year, I watched as three similar businesses invested heavily into expanding their business on a specific social media platform. Their attempts flopped as the medium appeared to be a bad match for our industry.
For a high-end retailer, we discovered that Snapchat and Instagram significantly surpassed traditional networks for connection and purchases, creating a intentional redistribution of effort that increased complete effectiveness by over one hundred fifty percent.
For a clothing brand, we executed a detailed channel effectiveness assessment that revealed their most effective channels were entirely distinct from their global norms. This discovery permitted a redistribution of spending that increased their overall ROI by two hundred thirteen percent.
For a luxury brand, we created a locally-relevant attribution framework that understood the distinctive buying journey in the Kingdom. This approach revealed that their network investments were truly producing two hundred eighty-six percent more value than previously calculated.
Working with a premium company, we found that their native communication was considerably lower quality than their foreign language identity. After establishing harmony between the verbal identities, they achieved a ninety-three percent improvement in identity recognition among Saudi users.
Remarkable results:
- Ephemeral platforms exceeding Instagram for particular merchandise
- Late advertising dramatically outperforming afternoon initiatives
- Motion content generating superior ROI than still graphics
- Handheld performance surpassing computer by significant differences
I now employ several tools that have dramatically improved our competitive research:
- SEO tools to track competitors' keyword performance
- Brand monitoring platforms to track competition's online presence
- Site monitoring solutions to track updates to their online presence
- Newsletter subscription to get their promotional messages