Important scheduling findings included:
- Decreased competition during prayer times with stable conversion rates
- Higher engagement on Fridays and Saturdays especially after evening prayers
- Temporal differences demanding spending modifications during religious occasions
- Educational timetable effects on specific sectors
After years of mediocre outcomes despite considerable promotional expenses, their enhanced differentiation created a 312% growth in brand preference and a one hundred eighty-seven percent boost in business.
Working with a medical center, we revised their material to feature entire queries that people would actually ask, such as "Where can I find a dermatologist in Riyadh?" This approach improved their audio query discovery by over seventy percent.
For a multinational apparel business, we implemented a positioning approach that authentically connected with conventional household principles while keeping their international appeal. This strategy improved their product meaningfulness by over one hundred seventy percent.
A electronics company transformed their market performance by applying a repositioning methodology that combined advancement with established practices. This technique increased their company attraction by 142%.
Key approaches included:
- Collaborating with Saudi regional experts to discover genuine lookup habits
- Analyzing regional rivals for keyword insights
- Developing a bilingual query framework to engage the complete range of users
- Implementing local language variations in place of formal language
For a premium company, we found that visual and ephemeral platforms significantly outperformed Meta for interaction and conversion, resulting in a strategic reallocation of resources that enhanced overall performance by over one hundred fifty percent.
Key prestige dimensions to consider for differentiation:
- Modest demonstration vs. obvious display
- Group affirmation of status
- Achievement orientation balanced with legacy acknowledgment
- Hospitality demonstration as prestige display
- Religious alignment of premium consumption
Last year, I watched as three competitors poured resources into developing their operations on a particular social media platform. Their initiatives failed spectacularly as the medium appeared to be a mismatch for our market.
Last month, a store owner approached me after spending over 250,000 SAR on underperforming PPC campaigns. After redesigning their approach, we generated a five hundred thirty-seven percent increase in ROAS.
For a merchant, we discovered that their audio query discovery was constrained because they had optimized primarily Ui/ux for middle eastern markets foreign language queries. After implementing specialized Arabic voice search enhancement, their discovery rate improved by two hundred seventeen percent.
Last month, a travel company realized that their online presence was completely missing from audio queries. After executing the techniques I'm about to discuss, they're now being found in forty-seven percent of appropriate spoken questions.
Effective approaches included:
- Emphasizing collective advantages rather than individual gains
- Incorporating appropriate faith elements where relevant
- Adapting deal phrasing to correspond to Saudi social expectations
- Producing different ad variations for different regions within the Kingdom
When I started my online business three years ago, I was sure that our unique products would be enough. I ignored competitive research as unnecessary – a mistake that nearly destroyed my entire company.
Using comprehensive research for a cuisine platform client, we found that campaigns shown between evening hours dramatically outperformed those shown during typical optimal periods, achieving one hundred sixty-three percent better purchases.
I now employ several applications that have significantly upgraded our competitive research:
- SEO tools to track competitors' SEO strategies
- Social listening platforms to follow competition's digital footprint
- Digital tracking tools to track modifications to their digital properties
- Email capture to obtain their promotional messages
Essential progress elements to consider for positioning:
- Useful improvements emphasis over newness
- Social acceptability of digital embracing
- Traditional practice enhancement rather than elimination
- Facility of adoption into current habits
- Household advantages presentation
I use a straightforward tracker to record our rivals' costs modifications every week. This recently enabled us to:
- Identify cyclical discount patterns
- Detect product bundling tactics
- Grasp their value positioning
For a hospitality customer, we discovered that direct translation of their foreign queries generated extremely unproductive investment. After executing a locally-focused search term technique, their cost per acquisition reduced by 73%.
I spend at least 120 minutes each Monday reviewing our competitors':
- Online structure and Online Marketing Firm Riyadh navigation
- Articles and posting schedule
- Digital channels activity
- Customer reviews and evaluations
- Keyword tactics and positions