Essential techniques included:
- Working with Saudi native speakers to discover actual search behavior
- Analyzing regional rivals for search term strategies
- Building a bilingual query framework to capture every possible searchers
- Implementing local language variations instead of standard Arabic
Helping a medical center, we revised their material to include entire queries that people would naturally speak, wp.5173.com such as "Where can I find a dermatologist in Riyadh?" This strategy improved their audio query appearance by over seventy percent.
For a luxury brand, we created a locally-relevant attribution framework that understood the distinctive path to purchase in the Kingdom. This approach discovered that their platform expenses were truly producing 286% more value than earlier measured.
For a travel brand, we found that direct translation of their international keywords resulted in exceptionally inefficient costs. After executing a regionally-specific keyword strategy, their cost per acquisition reduced by 73%.
For a merchant, we discovered that their voice search appearance was constrained because they had optimized primarily for non-Arabic questions. After implementing customized local spoken question enhancement, their findability improved by over two hundred percent.
For a fashion retailer, we executed a detailed platform efficiency analysis that revealed their highest ROI channels were completely different from their global norms. This discovery enabled a reallocation of spending that improved their complete ROI by over two hundred percent.
I use a basic spreadsheet to track our competitors' pricing adjustments on a regular basis. This has enabled us to:
- Spot cyclical price reductions
- Notice product bundling approaches
- Understand their value positioning
I currently use several tools that have dramatically enhanced our competitive research:
- Search analysis platforms to analyze competitors' keyword performance
- Brand monitoring platforms to track competitors' online presence
- Website analysis platforms to monitor changes to their online presence
- Newsletter subscription to get their marketing communications
Essential delivery discoveries included:
- Reduced bidding during worship moments with stable performance
- Increased response on non-workdays notably after night prayers
- Periodic changes requiring investment changes during cultural events
- Academic calendar effects on specific sectors
I dedicate at least a substantial amount of time each Monday reviewing our competitors':
- Digital organization and user experience
- Blog posts and publishing frequency
- Social media activity
- Customer reviews and ratings
- Search tactics and positions
Important elements:
- Protracted evaluation stages in Saudi buying paths
- Group decision factors in buying choices
- WhatsApp as a major but hard-to-measure effect platform
- Physical confirmation as the last conversion step
Last quarter, a merchant consulted me after spending over 500,000 SAR on best digital marketing agency in Saudi Arabia marketing with limited returns. After redesigning their approach, we generated a seven hundred forty-three percent improvement in value generated.
Recently, an web retailer was suffering from a dismal 0.8% sales percentage despite high site users. After executing the approaches I'm about to share, their purchase ratio improved to 3.7%, generating a three hundred sixty-two percent improvement in sales.
Last month, a hotel owner realized that their website was completely missing from spoken searches. After applying the techniques I'm about to discuss, they're now being found in forty-seven percent of relevant voice searches.
Not long ago, I watched as three rival companies poured resources into expanding their business on a particular social media platform. Their initiatives flopped as the channel appeared to be a bad match for our sector.
Six months into business, our conversions were dismal. It wasn't until I happened to a comprehensive study about our market sector that I understood how oblivious I'd been to the business environment around us.
Powerful techniques included:
- Showcasing collective advantages rather than self-improvement
- Incorporating modest spiritual connections where relevant
- Adapting offer terminology to match Saudi cultural norms
- Producing different message options for various areas within the Kingdom
Remarkable results:
- Temporary channels outperforming Instagram for specific items
- Late marketing dramatically outperforming afternoon initiatives
- Motion media generating higher ROI than static visuals
- Handheld effectiveness surpassing desktop by considerable margins
Powerful techniques:
- Incorporating Saudi financial services like STC Pay
- Upgrading native descriptions
- Featuring Saudi assistance availability
- Adding confidence builders specific to Saudi consumers
I recommend categorizing competitors as:
- Primary competitors (offering nearly identical solutions)
- Peripheral competitors (with limited overlap)
- New disruptors (new businesses with game-changing models)